In Singapore, Web is First Source for News

Posted on April 10, 2008. Filed under: Uncategorized |

According to our recent survey, young people in Singapore unanimously go the Internet as their first source for news and information.

FH Singapore conducted a straw poll in March 2008 to seek out Singaporean youth’s preferred channel for sourcing information. 100% of all 45 respondents cited the Internet amongst one of their options. The next most popular choice was print which posted 49%.

The poll, which surveyed an even spread of people aged 20 to 30, revealed that three times more respondents preferred Google over Yahoo to provide them with information.

It is not surprising that in this digital age, the Internet supplants the print and broadcast mediums as the preferred source of information. However, the notion that the Internet is ready to take over traditional forms of media are premature as close to 50% and 31% of youths still rely on the print and broadcast mediums respectively.

What is interesting is that with the proliferation of blogs, they remain amongst the least relied sources of information for Singaporean youths at 3.4%. Blogs need to possess content to drive readership and a following. At present, popular blogs originate in the U.S. In Singapore, the scene is slowing maturing and we believe that in time to come, blogs will play a larger role as an information source.

On the other hand, Singapore’s flagship English daily, The Straits Times, continue to be a preferred medium for youths. The national daily has gone through several revamps to remain relevant to the younger crowd in Singapore. One of the most visible measure is the development of web-driven citizen journalism on a dedicated website, http://www.stomp.com.sg. Editors from The Straits Times typically pick interesting pictures and stories and publish them daily.

-Kelvin Teo & Kevyn Eng from FH Singapore

In Singapore, Web is First Source for News

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