Archive for April, 2008

In Singapore, Web is First Source for News

Posted on April 10, 2008. Filed under: Uncategorized |

According to our recent survey, young people in Singapore unanimously go the Internet as their first source for news and information.

FH Singapore conducted a straw poll in March 2008 to seek out Singaporean youth’s preferred channel for sourcing information. 100% of all 45 respondents cited the Internet amongst one of their options. The next most popular choice was print which posted 49%.

The poll, which surveyed an even spread of people aged 20 to 30, revealed that three times more respondents preferred Google over Yahoo to provide them with information.

It is not surprising that in this digital age, the Internet supplants the print and broadcast mediums as the preferred source of information. However, the notion that the Internet is ready to take over traditional forms of media are premature as close to 50% and 31% of youths still rely on the print and broadcast mediums respectively.

What is interesting is that with the proliferation of blogs, they remain amongst the least relied sources of information for Singaporean youths at 3.4%. Blogs need to possess content to drive readership and a following. At present, popular blogs originate in the U.S. In Singapore, the scene is slowing maturing and we believe that in time to come, blogs will play a larger role as an information source.

On the other hand, Singapore’s flagship English daily, The Straits Times, continue to be a preferred medium for youths. The national daily has gone through several revamps to remain relevant to the younger crowd in Singapore. One of the most visible measure is the development of web-driven citizen journalism on a dedicated website, http://www.stomp.com.sg. Editors from The Straits Times typically pick interesting pictures and stories and publish them daily.

-Kelvin Teo & Kevyn Eng from FH Singapore

In Singapore, Web is First Source for News

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Public Relations in everyday situations III – Be up-front in your communications

Posted on April 9, 2008. Filed under: Uncategorized |

The purpose of communications is to get a particular message across, effectively to your audience. When the receiver of the message successfully decodes the message, the communication is well delivered.

This becomes especially true when the sender (encoder) is attempting to deliver a negative message.

Here are some of my thoughts:

Point to the matter but not to the culprit

When things go wrong, (and they often do in life) find out what is the root cause of the problem. Position the message such that it is focused on solving the problem rather than blaming a particular person on it.

When there is a human element in it, or if it is a teaching lesson for a person, make sure that the receiver understands that it’s a learning lesson for the future.

Whilst generalising the issue is good, especially to address a ‘principle’ issue, there must be a balance to be struck. When addressing a crowd, avoid over-generalising the issue. When it’s over-generalised, the audience will not understand what is going on. It defeats the purpose of communicating in the first instance.

AVOID SARCASM

Sarcastic remarks don’t work. It is anti-communications. If you want to get a point across, sarcasm doesn’t work. Firstly, it sets the receiver in a defensive mode, and that shuts effective communications down.

If that’s not good enough, the negativity of the message will not entice either party to set off to find a solution to the issue or to find a resolution.

Finally, sarcasm clouds the actual message. When both parties are so engrossed with the emotional battle, the actual message is lost.

Keep the message factual and minimize the amount of emotions attached to it, unless it is intended to do so

When you want to get a point across to the person and emotions are added to the message, more often than not, the message is dismissed.

If the message is kept objective, the receiver is usually more open to hearing it, digesting it and acting on it.

This is with the exception of situations when emotions ARE the messages that are to be conveyed. In that case, make it obvious so that the receiver gets the message immediately.

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Conversations that build the brand

Posted on April 8, 2008. Filed under: Uncategorized |

I fondly remember the theme song for a particular advertisement, “I’d like to teach the world to sing, in perfect harmony…”

Today, it’s one of the top brands in the world. To continue the conversation with it’s publics, and to build affinity, they have now got a brand historian sharing the nitty gritty details of the brand with it’s audiences..

Issn’t that interesting? Would you be keen in finding how this particular brand came to be? Or how about visiting the brand fanatic’s house?

It’s creating a third party to endorse your own brand, it’s sharing the brand story to build affinity; it’s ultimately building a reputation for the brand to go on for years to come.

If you are keen, find out more about this brand here!

http://www.coca-colaconversations.com/

P.S. Many thanks to David Jones, who highlighted this on his blog http://www.prworks.ca/

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