Archive for April, 2008
In Singapore, Web is First Source for News
According to our recent survey, young people in Singapore unanimously go the Internet as their first source for news and information.
FH Singapore conducted a straw poll in March 2008 to seek out Singaporean youth’s preferred channel for sourcing information. 100% of all 45 respondents cited the Internet amongst one of their options. The next most [...]
Public Relations in everyday situations III – Be up-front in your communications
The purpose of communications is to get a particular message across, effectively to your audience. When the receiver of the message successfully decodes the message, the communication is well delivered.
This becomes especially true when the sender (encoder) is attempting to deliver a negative message.
Here are some of my thoughts:
Point to the matter but [...]
Conversations that build the brand
I fondly remember the theme song for a particular advertisement, “I’d like to teach the world to sing, in perfect harmony…”
Today, it’s one of the top brands in the world. To continue the conversation with it’s publics, and to build affinity, they have now got a brand historian sharing the nitty gritty details of the [...]
